The Source of Time

For the Christmas campaign, the outdoor collective The Alpinists trace the brand’s origins, taking a journey from IWC’s home in Schaffhausen to the source of the Rhine River. This scenic campaign featured six iconic stops, each highlighting the craftsmanship and legacy of IWC watches amidst breathtaking Alpine landscapes.

Client

IWC

Videographer - Jon Guler, Joni Hedinger
Photographer - Joni Hedinger, Kai Grossmann
Cast - The Alpinists (Joni, Jon, Kai, Jannis)

Team

Production Details

Country - Switzerland
Year - Early Winter 2023

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Migros Ostschweiz